Tonight, Taylor Swift isn’t just supporting boyfriend Travis Kelce as he heads into his third consecutive Super Bowl—she’s also hanging out with her inner circle of friends in the VIP box at New Orleans’s Caesars Superdome.
Swift, who has been supporting Kelce in Kansas City Chiefs-themed outfits all season long, is frequently seen in the VIP box mingling with fellow WAGs (including Brittany Mahomes, the wife of quarterback Patrick Mahomes, Lyndsay Bell, the wife of tight end Blake Bell, and Chariah Gordon, the fiancée of wide receiver Mecole Hardman Jr.) and Kelce’s family, including parents Ed and Donna Kelce. Occasionally, Swift has even brought her own plus one, like pals Blake Lively and Ice Spice.
The 2025 Super Bowl is no exception. Tonight, Swift was filmed heading to the VIP suite alongside pop rock band Haim—which is composed of sisters Alana, Este, and Danielle Haim—and rapper Ice Spice. The suite was an intimate reunion for Kelce and Swift’s families, with Kelce’s older brother, Jason Kelce, and Swift’s younger brother, Austin Swift, both being in attendance. Swift was also photographed sitting next to her close friend, Ashley Avignone.
Kelce has previously opened up about what Swift’s game-day attendances mean to him.
“The first game she came to was against the Bears,” he said in a June 2024 episode of his podcast, recalling her appearance at the Chiefs’s September 2023 match against the Chicago Bears. “I was like, ‘Okay, so, I could probably set you up with everything … ’ And she just walked right through the front door. There’s no going down, talking to security, making sure that she gets to her—she was just like, ‘I just want to be around the family and friends, and experience this with everybody.’ She got beaucoup points for that. I was like, ‘Damn, she’s in the madness. She wants to be a part of it. She wants to support me and do things like that.’ She really won me over with that one.”